Customer Spotlight: Fiona Ireton, Ocado

Fiona is a Global Recruiting Operations Manager at Ocado and has been using the Beamery platform for three years! This month, Fiona is the focus of our Customer Spotlight, in recognition of how she has been using the platform to unlock human potential at her organization.

Beamery: What is your favorite Beamery feature, and why?

Fiona: The automation and the event functionality are a few of my Beamery favorites!

We have multiple standard recipes created to auto-populate key fields that simplify sourcing for our TA team. These recipes also interact with changes that are made to a contact, that then trigger either a campaign or a further field change.

This way Beamery is kept current and the information is trusted. With Beamery Events, our Marketing Teams use QR codes to help attendees check-in (if pre-registered) or easily sign up at the event. To complement this experience, our automated campaigns provide follow-up communications and focused newsletters according to their preferences.

Describe the main challenges you were facing before having access to Beamery.

Prior to Beamery, our Talent team found it difficult to resurface previous applicants for new requisitions, or a way of enabling potential candidates the opportunity to easily join our Talent Community.

Keeping up-to-date with previous candidates can be tough for any TA team. Managing these candidates on spreadsheets is not GDPR compliant and is very restrictive. Managing security to spreadsheets, making sure columns are not deleted, remembering the locations of the CVs – all of this makes the entire experience very labor-intensive.

For candidates that were previously in the recruitment process, we updated our ATS communications and our careers page with a link to join the Ocado Group Talent Community for those who want to keep in touch with us.

“These changes to our candidate workflow has resulted in a 190% increase in joiners to our Talent Community year on year.” – Fiona Ireton, Global Recruiting Operations Manager, Ocado

With GDPR specific recipes, we can automate the renewal of consent and also automate updating contacts who do not consent. This keeps our Data Privacy team happy.

What success metrics are important to you?

Re-surfacing conversions is one of the most important metrics we look at!

The ability to successfully convert resurfaced candidates very much depends on the types of roles that are regularly recruited, as there needs to be some parity with skill set and usually location. We are excited to have early successes here, but we are optimistic as good news continues to travel fast, with regular increased engagement from TA.

We created a Silver Medalist disposition reason in Workday and have a matching global tag that is automatically added to the candidate when they come through the Workday-to-Beamery integration so that our Talent Acquisition team can easily identify them.

How have you used Beamery to support a critical talent initiative?

Our Recruitment Marketing teams have moved from the previous ‘meet up’ platform and now use the Event functionality in Beamery. This has driven more potential future candidates to our Talent Community and has enabled us to consistently nurture them.

“Since our Marketing team has moved to using Beamery, we have seen our Talent Community increase by 62% in just six months time!” – Fiona Ireton, Global Recruiting Operations Manager, Ocado

Describe the problems you are now able to solve with Beamery.

We now have a consistent, compliant Talent Community experience that’s easily trackable, and with automation, we can share relevant news, updates and new roles with a targeted interested audience.

Beamery has the flexibility to be what we need it to be. The support guides and walkthroughs are well thought out and easy to understand, and you know that your Customer Success Manager genuinely wants you to be successful!

Fun fact about Fiona:

“... I may own too many pairs of shoes.”

About the Beamery Customer Spotlight

This program exists to highlight Beamery customers who have mastered the art of “unlocking human potential” through consistent (and smart) use and adoption of the Beamery platform. They use Beamery to take their company to the next level while elevating the talent experience for all candidates. Beyond being a fabulous talent-driven individual, these individuals also represent one or many of the Beamery values: start with why, own the change you seek, act with kindness, communicate openly, make a positive impact.