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Customer Spotlight: Laura Hecker, Personio

Published Date
Author Beamery Team

Laura is a Talent Sourcer at Personio, and has been using Beamery’s Talent Lifecycle Management solution since January 2022. This month, Laura is the focus of our Customer Spotlight, in recognition of how she has been using the platform to unlock human potential at her organization.

Beamery: What is your favorite Beamery feature, and why?

Laura: My favorite Beamery feature is Convert Flows. I use this feature particularly to enable Talent Community sign up, and I am impressed by its customizability. I can adjust each flow to the specific needs of the target group and based on which information I want to capture.

Especially at career fairs and recruiting events, I use a Convert Flow for prospects to sign up for our Talent Community. Thanks to the automation recipes working in the background, all talent is assigned to a Talent Pool matching their indicated area of interest, which makes follow-ups and nurturing, as well as talent rediscovery, so much easier.

B: What problems does Beamery solve?

L: Before using customizable Convert Flows, our options around collecting talent data have been limited and inefficient. With the possibility of inviting prospects via Convert Flows to our Talent Community and therefore being able to grow our database, we can ensure healthy pipelines in the long term.

B: How has this made your job easier?

L: This made my job easier in three ways:

  • It provides prospects with an easy way to sign up and stay in touch with us.
  • We can collect exactly the data we need for each target group to grow our Talent Pools and, based on that,
  • We have been able to renew our entire talent nurturing and engagement strategy to become more personalized and improve the candidate experience.

“Beamery enables us to engage, nurture and finally hire great talent in the most efficient way.”

About the Beamery Customer Spotlight

This program exists to highlight Beamery customers who have mastered the art of “unlocking human potential” through consistent (and smart) use and adoption of the Beamery platform. They use Beamery to take their company to the next level while elevating the talent experience for all candidates. Beyond being a fabulous talent-driven individual, these individuals also represent one or many of the Beamery values: start with why, own the change you seek, act with kindness, communicate openly, make a positive impact.